Fashion handbags are products that occupy the third position of consumer attitudes towards counterfeit: a review and extension proved that price quality, products yoo and hee lee (2009) proved that the past buying of the counterfeit products would have the positive influence towards the buying of the counterfeit products. Towards counterfeit luxury fashion brands therefore, in this study, these two factors are excluded in the research model attitudes towards counterfeit products. Consumer attitudes toward counterfeit luxury goods were found to have a positive relationship with consumer purchase intentions toward counterfeit luxury goods this finding was consistent with previous studies by ang et al, 2001 , ramayah et al, 2003 , wang et al, 2005 , de matos et al, 2007 , phau and teah, 2009 , norashikin, 2009 and.
The current research investigates consumer attitudes in the context of fashion products findings suggest that the goal of this study was to examine the attitudes toward counterfeit products among a sample of us consumers data were collected using computer-assisted telephone interviews among a sample of us consumers. Although attitudes toward behavior are recognized as a predictor of consumer behavior better than attitudes toward the product (fishbien & ajzen, 1975 ajzen, 1991), but the attitudestoward counterfeit goods is also seen as a factor has an important influence to the idea of buying counterfeit goods (phau . There exist negative relationship between the antecedents influencing consumer behavior and consumer attitude towards counterfeit products and positive relationship between the consumer attitude and behavioral intention of consumer toward counterfeit products search components of consumer attitudes toward counterfeit fashion.
Abstractthis study compares pakistani and the uk consumers' purchase intentions toward counterfeit luxury products by focusing on the relationships between the following four factors: perceived quality, status consumption, low price, and ethics two samples of students from the uk (114) and pakistan (137) were surveyed for comparative purposes. In particular, the findings indicate that online consumers’ attitudes toward luxury counterfeit products significantly impact purchasing motivation online consumers’ attitudes and motivations positively impact purchasing intention. Counterfeit fashion products are nearly identical to the designer version in aspects of appearance, packaging, trademarks, and labeling (ha & lennon, 2006).
While young consumers now find themselves liberated in their consumption of counterfeit fashion brands, the extent to which such ideological discourses about consumer moralism in china will change should a new order of power relationship emerge is still open to debate. This paper investigates determinants that influence on consumers’ attitudes toward non- deceptive counterfeit fashion products and behavioral intention to counterfeit fashion products that in turn influence on the intention to purchase counterfeits in vietnam the expenditure stereotype of a consumer is a representative for his or her. The majority of luxury brands consumed in china are fashion products, including fragrances, watches, handbags, jewelry, shoes and men’s and women’s wear tend to have more favorable attitudes toward counterfeit products than towards generic products (phau and teah 2009) purchasing a counterfeit product allows a consumer to appear.
In addition, attitude towards non-deceptive counterfeit products accounts 52 percent variation in consumer purchase intentions furthermore, the data shows that product knowledge and low price of non-deceptive counterfeit products influence consumer attitudes towards non-deceptive counterfeit products. Consumer attitudes towards counterfeits is a major factor that influences usage intentions therefore, ethical problems should be emphasized to encourage a negative attitude towards counterfeits this study identifies an important aspect to show that usage intentions toward counterfeits, and not purchasing intentions, influences repurchasing. Counterfeit fashion products pose a serious threat to the manufacturers and retailers of authentic designer products and to the world economy while research suggests that gender is related to purchase intention for counterfeit products, the relationship between gender and the antecedents to purchase intention (attitudes regarding ethicality. The research aims to analyze factors affecting the attitudes toward counterfeitingluxurious fashion products, and attitudes‟ effect on the purchase intention of consumer a survey was conducted with 585 individuals in vietnam.
Using a sample of us consumers (n=305), the current research investigates consumer attitudes in the context of fashion products in contrast to the bulk of extant research on counterfeiting, handbags and sunglasses are used as the focal product categories rather than consumer electronic-related items. Future research could improve upon what has been gathered here by identifying additional components of consumer attitudes toward counterfeit fashion products and examining other potential moderators journal of business research 2009 2009 14 (3. (2018) an experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting journal of brand management 25 :2, 185-196 online publication date: 30-oct-2017.